A New Colour

Yesterday we received the highly anticipated ammonia-free Davines colour called A New Colour. It is enriched with carotenoids, melanin and anti-oxidants for long-lasting, shiny colours. It has even been nicked-named the 'anti-age colour'!

Some would jump to the conclusion that a hair colour that is 'ammonia-free' is going to be natural and free of chemicals. A New Colour still contains chemicals but they are a lot gentler and are perfect for those who suffer allergies to ammonia. The reality is that chemicals are necessary for the colour to penetrate the hair shaft and is particularly important for grey coverage and lifting.

The chemical in The New Colour is monoethanolamine (MEA). It is a hydro-soluble, biodegradable, biological substance, completely oudourless, boosted by a synergy with metasilicate- a mineral quartz agent with remarkable light refraction capacity.

Not only does the new colour range include tints but it also has an ammonia-free bleach! It has very low volatility (meaning mimimal damage to the cuticle) and is enriched with sodium metasilicate.

We are really excited about the range and are attending a workshop on Monday to learn more. Mimi used it this morning to tone her hair and said it was noticeably shinier and Ella is having hers done as part of the workshop on Monday so will be able to give you her feedback on it also.

It is a slightly higher price but it's so special we think it's worth it and we can easily switch you over to it- that's the beauty of A New Colour.